Aura Interactive

On June 30, 2010, Dr. Paul Jacobs demonstrated the Rock’em Sock’em prototype built by Aura Interactive, in collaboration with Qualcomm and Mattel, at the opening keynote during the announcement of Qualcomm’s AR SDK at Uplinq, July 2010. Here are some links discussing the prototype.

• Wall Street Journal
• Engadget
• Pocket Lint
• Phandroid

And, of course, here is a video of the game, produced at Mattel.